Welcome to SearchGap
SearchGap Ltd. is a SEO company providing both seo and ppc services. We work with our clients to first understand their business and requirements and then recommmend the search marketing strategy which will best meet their needs.
Search Engine Optimization (SEO)
While it is not possible to guarantee a #1 page rank on Google, it is possible to analyze what your competitors are doing and apply similar principles to your own website. Search optimization could be described as the art of understanding what the top ranked websites are doing to achieve a high position and then applying similar principles to your own site.
At SearchGap we have a 4 step process to understand your requirements, analyze your competition, and influence the on-site and off-site factors which will help you rank higher.
Every website and industry is unique which is why we customize our approach for each client. A typical search marketing campaign would focus on optimizing your site for natural search results for the top 5 or 10 search terms most important to your business, and supplement this with a paid search campaign targeting related words and phrases. We offer both natural search and paid search optimization services.
Don't let your competition beat you online. Find more about our SEO services and Pay-per-click management or contact our experienced SEO company today!
Top ranking search terms
It may not always be possible to rank at the top if the search engines for the words you are most interested in. This could be because the competition for those search terms is very high. For competitive words you might have to spend a lot on your SEO campaign in order to get the visibilty you need to compete with the top ranking sites. It is usually possible to see how competitive a search term is by looking at various factors such as the top ranking sites Google PageRank, how well optimized the top 10 sites are, and how much the competition is paying for Ads for these search phrases.
When we take on a new client we will let them know how competitive their preferred search terms are by analyzing the top ranking sites for each search term. If you don't already have any search ranking for the competitive words, it is better to start by optimizing for less competitive phrases and bid on the more competitive search terms through your paid search campaign.
As your SEO company, one of the key elements of our approach is to analyze why the top ranking sites for your search terms have high search positions and what you need to do to also rank at the top. Contact our experienced team today for a free consultation!