Quality Score Trick

When you are running a PPC campaign you know that your quality score is important in determing how much you are paying per click.

If the keywords you are bidding on are not related to the landing page you are sending visitors to, then your quality score will be affected. The lower your quality score the more you pay per click.

There is a way you can check whether your keywords are relevant for your landing page. Open the Google Keyword tool and where you see “How would you like to generate keyword ideas” the default setting is “Descriptive words or phrases”. You should change this to “Website content” and enter the url of the landing page for your campaign. Google will then return a list of words which it considers to be relevant to that page. If your words are not in this list then your quality score may suffer, and you will pay more per click than your competitors.

If you are doing any affiliate marketing and using direct linking you may have found that you often get low quality scores. Usually the reason is that the keywords you are bidding on don’t appear on the landing page of the affiliate program. By using this tool you can find out what words Google considers important on the affiliate landing page.