For anyone in London, Search Classroom is holding a 2 day Search Marketing Workshop with one day focused on SEO Training and another day focusing on PPC Training. It is designed to give website owners or managers a thorough understanding of search marketing.

The SEO course will cover both on-site SEO and off-site SEO strategies as well as looking into how to get visible in local search results, video search results, and more, plus how to use social media to help your search visibility.

The PPC course will cover how to set up and manage a pay-per-click campaign as well as how to ensure your landing pages are optimized for conversions.

Succeeding in both SEO and PPC requires an understanding of keyword research and Search Classroom has made the keyword research training videos which is the first module of the SEO course freely available on the website.