Step 1 - We start by understanding your business and the main search terms you want your website to be found with. The main search terms should be part of your natural search optimization campaign but should also be included in your search campaign because this will give you more brand visibility on the Search results pages.
Step 2 - We use keyword research tools to discover keywords which are similar or related to your main search terms and build a list of words which can be used in your Paid search campaign. To identify good words to bid on, we look at the number of searches related to the number of results and also the highest bids from your competition.
Step 3 - We choose a list of words for your Paid search campaign and send to you to approve
Step 4 - Once approved we group these words into "ad groups" and discuss whether you want to set a monthly budget and let the search engine maximise the number of clicks for a given budget, or else set a maximum bid prices you are prepared to pay for each keyword.
Step 5 - Once agreed, we push the paid search campaign live and monitor on an ongoing basis.
View more information about our Pay-per-click Management Pricing