Submitting articles with links to your website and about the topic of your website can help you build relevancy for your content. These will result in one-way links (which search engines like) to your site.
Creating good content and articles related to your product or service will help your search engine visibility if distributed in the right way.s
If you want our SEO consulting services we would manage the whole process of optimization of your articles submit them to the article directories which will have the most effect.
Normally we would ask you to provide the information for your articles since you know the subject matter best however depending on the topic of the site, we can create articles for you and have you review them before they are submitted.