Step 1 - We start by understanding your target market, and the search terms you want your website to be found with.
Step 2 - We use keyword research tools to see what keywords your competitors have used on their pages and we build a list of similar search terms and synonyms.
Step 3 - We analyse a number of factors to see how competitive each keyword is. This includes analysing the following factors (and more) resulting in our Keyword Competitiveness Index (KCI) and this helps to calculate the SearchGAP between your site and your competitors.
Step 4 - Based on our keyword research above, we calculate a keyword competitiveness index for each search term and group them into three categories.
Step 5 - The cost of the SEO campaign will depend on how many search terms you want to rank for and the competitiveness of these words. We work with you to understand which words you want to optimize for and map each word to your most relevant web page.
Once you agree on your important search terms, we move to Phase 2 of our process, the competitor research stage, to understand how complex it will be to rank against the top 10 results on Google.
The following table shows a small sample of keywords with the number of searches done on Wordtracker for a month, the number of webpage results, the Keyword Effectiveness Index, the top ranking URL and the PageRank of the top ranked url.
| Keyword | Searches | Searches % | Results | KEI x 1000 | Top URL | Top URL PR |
|---|---|---|---|---|---|---|
| website design | 2000 | 57.6 | 93,300,000 | 42.87 | www.techdesigns.co.uk | 6 |
| web site design | 477 | 13.7 | 156,000,000 | 1.45 | www.techdesigns.co.uk | 6 |
| custom website design | 82 | 2.4 | 12,100,000 | 0.55 | www.webdesignoffice.us | 5 |
| professional web site design | 230 | 6.6 | 120,000,000 | 0.44 | www.mackins.co.uk | 4 |
| affordable website design | 99 | 2.8 | 34600000 | 0.28 | www.mackins.co.uk | 4 |
| cheap website design | 23 | 0.7 | 2,370,000 | 0.22 | www.pickaweb.co.uk | 4 |
| website design company | 93 | 2.7 | 38,800,000 | 0.22 | www.perfectblue.co.uk | 6 |