A Search engine's main mission is to provide its users with relevant results. If the results were not relevant, users would soon find an alternative search engine to use.
To understand what results are most relevant, a search engine analyses the words and links on all the sites about a particular topic and then rank them in order of importance. A lot of links from relevant topic websites pointing to your web pages will indicate that your web page must be important. Your aim should be to get links from sites that are related to the topic of your own site, and therefore confer relevance to your site.
Simply paying other sites to display your link on their pages is considered spam by Google and therefore is risky. Google has mentioned that it is continually improving its recognition of paid links. We therefore work with each client to understand their how they can most effectively build links into their site using search-engine friendly "white-hat" methods.
The following are some of the methods we use to get links to your site.
Building quality links to your website is therefore an integral part of any search optimization strategy - Contact us for a quote.