Search Marketing Services

SearchGAP offers a range of search marketing services depending on your individual website needs and objectives.

Our typical search campaign involves a balance of SEO and PPC campaigns.

Our SEO services typically aim to optimise your website for your 5 to 10 main key-phrases. By optimising your site for 5 to 10 main search terms, you should also be able to gain strong rankings for related key-phrases which contain those keywords.

Our Pay-per-click Search Services aim to advertise your site for secondary key-phrases and words where SEO may be more difficult to get top rankings.

Benefits of SEO Campaigns

• Once your site ranks high you have free ongoing traffic
• 75% of search clicks come from natural search results, not paid.
• A #1 ranking on Google gets on average 4x the number of clicks than any other result on the page.

Benefits of PPC Campaigns

• Brand visiblity
• Rank for very competitive words where a SEO campaign may take time
• Ranking for "long-tail" search terms where ranking on natural search might be more difficult.